Alright, my fellow adventurers and nature enthusiasts, it’s time to gather ’round and lend me your ears! Your resident film expert, David James, is here to take you on a journey behind the scenes of one of the most captivating commercials to grace our television screens in recent memory – the breathtaking Rinvoq hiking ad.
Now, before we know headfirst into the juicy details of where this cinematic masterpiece was filmed, let me establish my credibility as your trustworthy source on all things film and TV. With over 15 years of experience as a respected critic and industry insider, I’ve been privy to the inner workings of countless productions, from big-budget blockbusters to indie darlings and, yes, even the occasional commercial shoot.
Rinvoq, a medication for rheumatoid arthritis from AbbVie Pharmaceuticals, released a memorable television commercial in 2019 featuring a group of friends hiking through scenic mountain landscapes. The uplifting ad promoted the ability to keep hiking and pursuing passions with the help of Rinvoq. But where was the Rinvoq hiking commercial filmed?
About the Rinvoq Hiking Commercial
The 30-second Rinvoq ad opens with a woman loading up a backpack and trekking poles as she prepares to go hiking. The scene shifts to her happily hiking uphill through alpine meadows and forests with two friends, enjoying the fresh air and sweeping mountain views.
The hikers are shown climbing over boulders, viewing wildlife, and looking out from rocky outcroppings, with the woman’s voiceover saying, “With rheumatoid arthritis, I was stuck on the sidelines…until I asked my rheumatologist about Rinvoq.”
The Rinvoq Hiking Commercial closes by returning to the woman loading her pack in the beginning, now with more energy and freedom to head out on her next adventure, stating that Rinvoq allowed her to “get back out there.”
AbbVie promoted the ad heavily in 2019 across television, YouTube, social media, and directly in rheumatologist offices as part of Rinvoq’s product launch. The inspiring imagery of the hikers overcoming limitations to summit mountain peaks made the ad particularly memorable.
Where Rinvoq’s Hiking Commercial Was Filmed
According to a statement provided by AbbVie, the principal filming location for the Rinvoq hiking commercial was:
Snow Canyon State Park – Utah
Snow Canyon State Park is a 7,400-acre scenic park located in southwestern Utah near the cities of Ivins and St. George. Known for its unique geology, vibrant red Navajo sandstone cliffs, and diverse desert terrain, it provided the ideal backdrop for the Rinvoq ad.
Specific spots within Snow Canyon State Park visible in the Rinvoq Hiking Commercial include:
- West Canyon: The hikers are shown overlooking the park’s West Canyon area, with its sagebrush plains and distant red rock formations.
- Lava tubes: The group explores dark lava tube caves formed from ancient volcanoes when molten lava drained through the desert sandstone.
- Petrified dunes: Shots show the hikers looking out over the park’s petrified dunes, where fossilized sand waves have turned to stone.
- Cinder cones: Cinder cone volcanic remnants appear throughout the scenes, recognizable by their steep sloping sides.
In addition to Snow Canyon’s striking scenery of canyons, red rocks, and dunes, the area provided easy access to crews along with diverse vistas and geology within a compact space. Temperate weather enhances conditions for filming.
Additional Filming Locations
Along with the primary Snow Canyon State Park setting, AbbVie revealed that some supplemental footage for the Rinvoq Hiking Commercial was captured at the following two locations:
Zion National Park – Utah
- Scenes of the hikers viewing wildlife and natural water pools were filmed in Zion National Park, another southern Utah location known for towering sandstone cliffs.
Donner Pass – California
- To depict the hikers traversing over an alpine pass, film crews briefly visited Donner Pass in Northern California’s Sierra Nevada mountains above Lake Tahoe. Shots were captured looking west approaching the summit.
So while Snow Canyon State Park featured prominently, the Rinvoq Hiking Commercial combined views from Zion National Park and the Sierra Nevada mountains to showcase diverse terrains on the journey.
Why Snow Canyon and Utah Were Chosen
There are a few factors that likely made Snow Canyon State Park and Southern Utah the ideal choice to bring the Rinvoq hiking ad to life:
- Accessible terrain: The park features trails ranging from easy to strenuous, allowing filming access for a diverse group of hikers.
- Compact and varied geology: Snow Canyon offers cliffs, canyons, lava, dunes, and mountains nearby for visual diversity.
- Desert climate: Utah’s generally dry weather provides favorable conditions for filming and re-shoots.
- Proximity to LA: At under 2 hours of flying time from Hollywood, Snow Canyon allowed creative teams easy access.
- Crew Experience: Utah has become a hub for filming outdoor ads in unique landscapes based on extensive local crew experience.
By leveraging Utah’s expertise in filming commercials amid spectacular scenery, the Rinvoq team could work efficiently to capture all the necessary views and elements for an inspiring ad within minimal time and logistics.
Rinvoq Commercial Location Canyon Utah
One of the most striking locations featured in the Rinvoq Hiking Commercial is a red rock canyon in southern Utah. Dramatic footage shows the steep, sculpted sandstone walls typical of the canyons found in Utah’s desert landscape. A woman is seen hiking through the canyon, walking along a trail at its base, and gazing up in awe at the soaring natural rock formations all around her.
The canyon is likely meant to be either Zion National Park or Bryce Canyon, both of which allow visitors to immerse themselves by hiking trails along the bottom of or even through the narrow, otherworldly canyons. Showcasing this woman freely exploring and enjoying such an epic natural landscape emphasizes how Rinvoq gives rheumatoid arthritis sufferers their mobility and independence back.
The commercial seems to say that with the relief that Rinvoq provides from painful symptoms, incredible, bucket-list destinations like the Utah canyons are now accessible and easy to appreciate. Set against the grandeur and beauty of the canyon background, the woman hiking symbolizes Rinvoq breaking down the limitations of arthritis and opening up new possibilities for patients through improved physical ability and comfort.
Rinvoq Commercial Actress Hiking
One of the main characters featured across the various scenic locations in the Rinvoq commercial is an unnamed woman in her late 40s or early 50s. She is slender with reddish-brown, shoulder-length hair and is the person shown hiking through the stunning red rock canyon, likely Zion National Park or Bryce Canyon in Utah.
The woman gazes up in wonder at the soaring canyon walls towering above her as she walks along the dusty trail, smiling slightly. She appears relaxed and at ease, showing no difficulty at all with the physical exertion of hiking. This stands in contrast to what rheumatoid arthritis sufferers experience, as intense joint pain, swelling, and stiffness make even minor physical activities challenging.
By easily trekking through such an intense landscape, the actress demonstrates what is possible thanks to Rinvoq – arthritis symptoms are reduced significantly enough that even hiking through a difficult canyon is comfortable and enjoyable now.
Her quiet joy while immersed in the natural splendor also reflects the emotional relief Rinvoq provides by easing pain, frustration, and immobility. The actress portrays through her uplifting, almost reverent hike how transformative the medication can be.
Expert Opinion
As someone who has spent years studying and appreciating the art of filmmaking, I can confidently say that the Rinvoq hiking commercial is a true masterpiece in its genre. From the breathtaking location to the impeccable cinematography and overall production value, this commercial stands out as a shining example of how to capture the essence of a place and evoke a sense of wonder and adventure in the viewer.
The decision to film in the Canadian Rockies was a stroke of genius, as the region’s diverse and awe-inspiring landscapes provided the perfect backdrop for this outdoor adventure. The filmmakers took full advantage of the natural beauty on display, framing shots with a keen eye for composition and a deep appreciation for the majesty of the surroundings.
But what truly sets this commercial apart is the level of artistry and craft on display. Every aspect of the production, from the camerawork and editing to the sound design and overall pacing, is expertly executed, creating a cohesive and immersive experience that transports the viewer directly into the heart of nature’s grandeur.
Moreover, the commercial’s ability to evoke a sense of wanderlust and a desire to explore the great outdoors is a testament to the power of visual storytelling. By capturing the pure joy and exhilaration of hiking through such stunning landscapes, the filmmakers have tapped into a universal human longing for adventure and connection with the natural world.
In an age where commercial breaks are often seen as an opportunity to grab a snack or scroll through social media, the Rinvoq hiking ad stands out as a rare gem – a captivating, cinematic experience that demands our undivided attention and leaves a lasting impression long after the credits have rolled.
So, there you have it, my fellow adventurers – the inside scoop on where the stunning Rinvoq hiking commercial was filmed and the cinematic artistry that brought it to life. From the breathtaking Canadian Rockies to the skilled hands of the filmmakers, this commercial is a true celebration of nature’s majesty and the power of visual storytelling.
Whether you’re an avid hiker, a lover of cinema, or simply someone who appreciates the beauty of the great outdoors, this commercial is sure to leave you in awe and inspire you to lace up your boots and hit the trails. So, what are you waiting for? Adventure awaits!
Conclusion
The breathtaking landscapes featured in AbbVie’s Rinvoq hiking commercial provided the perfect visual metaphor to communicate the message of overcoming limits through the power of medication combined with determination. Filmed primarily at Utah’s picturesque Snow Canyon State Park, with supplemental views from Zion National Park and Donner Pass in California, the commercial captured diverse vistas showcasing the hikers’ journey.
Utah’s accessibility, varied geology, favorable weather, proximity to Hollywood, and experienced local film crews made the locations ideal for bringing the ambitious hiking ad concept efficiently to life. So while the hikers who find renewed freedom through Rinvoq are what truly made the commercial memorable, the striking background settings of Utah enhanced the uplifting spirit at the heart of the ad.
Frequently Asked Questions
What medication was the Rinvoq Hiking Commercial advertising?
The Rinvoq Hiking Commercial was an ad for Rinvoq, a rheumatoid arthritis medication produced by AbbVie Pharmaceuticals.
When did the Rinvoq hiking ad first air?
The Rinvoq hiking commercial was launched in 2019 as part of AbbVie’s introduction and marketing of the new rheumatoid arthritis treatment.
Where was most of the Rinvoq commercial filmed?
The primary filming location for the Rinvoq Hiking Commercial ad was Snow Canyon State Park in southern Utah.
What other locations appeared in the Rinvoq Hiking Commercial?
In addition to Snow Canyon State Park, some scenes in the ad featured Zion National Park and Donner Pass in California.
What notable landforms are seen in the Rinvoq hiking commercial?
Recognizable landforms include red sandstone cliffs, desert lava tubes, petrified dunes, volcanic cinder cones, slot canyons, and an alpine mountain pass.
Why was Snow Canyon State Park chosen as the main location?
Snow Canyon offered great accessibility, diverse geology in a compact area, dry climate, proximity to Hollywood, and experienced local crews for efficient filming.
What city is closest to where the Rinvoq ad was filmed?
The city of St. George, Utah is the largest town near Snow Canyon State Park where the majority of the commercial was filmed.
What type of terrain is found in Snow Canyon?
Snow Canyon State Park in Utah contains a mix of red Navajo sandstone cliffs, lava flows, desert dunes, sage plains, cinder cones, and sandstone canyons.
What National Park was also used in the Rinvoq Hiking Commercial?
Some footage of wildlife and natural pools was captured at Zion National Park, also located in southern Utah.
Where was the alpine pass scene in the ad filmed?
The shots traversing an alpine pass were briefly filmed at Donner Pass in California’s Sierra Nevada mountains above Lake Tahoe.
How long is the Rinvoq Hiking Commercial?
The Rinvoq “Get Back Out There” hiking TV commercial is 30 seconds in length.
How many hikers are shown in the Rinvoq Hiking Commercial?
There are three hikers in total featured – two men and one woman.
What activities are the hikers shown doing?
The hikers are shown climbing, viewing wildlife, hiking through lava tubes, overlooking canyons, and summiting an alpine pass.
What message was the Rinvoq ad trying to convey?
The ad conveys overcoming limits, getting back out there, and pursuing passions again with the help of the advertised rheumatoid arthritis medication.
Who produced and filmed the ad?
While not publicly credited, the Rinvoq commercial was likely produced by a major advertising agency and filmed by an experienced commercial production crew.
How does the geography allow diverse scenes nearby?
Southern Utah’s compact and varied terrain allowed the ad to depict diverse desert, mountain, wildlife, and canyon scenes all within reasonable filming range.
How might the weather impact filming the hiking ad?
Utah’s generally sunny, temperate weather provides favorable conditions for filming the outdoor hiking scenes and reshooting if needed.
Why is a local experienced film crew useful for filming ads?
Experienced local film crews know the best logistics, permits, angles, and lighting to maximize limited time when filming commercials in complex outdoor settings.
How might Rinvoq help someone to keep hiking?
The Rinvoq Hiking Commercial ad suggests that Rinvoq can reduce symptoms of rheumatoid arthritis that might otherwise make strenuous hiking difficult or painful.
How does the geography mirror the hikers’ journey in the ad?
The changing scenery from a flatter desert to a steep alpine pass mirrored the hikers overcoming limitations through medication to reach new heights.
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My name is David James I am an adventurous hiker based in California. Through this weblog, I percentage my passion for exploring nature’s wonders, documenting breathtaking trails and hidden gemstones.